Caitlyn Parsons | Digital Content Strategist & Marketing Specialist
Let’s talk
With an MSc in Digital Media and Communications and diverse experience in tech and education, I deliver impactful content strategies and marketing solutions.
Download CV
My experiences
Education
MSc in Digital Media and Communications
Bachelor of Public Relations
BA in English and History
University of Stirling, Scotland
Mount Saint Vincent University, Halifax
University of King's College, Halifax
Special Project Coordinator
Mount Saint Vincent University
May 2021 - December 2021 / Halifax, NS
Managed digital content creation for student retention programs
Designed and implemented SharePoint webpages for university events
Produced promotional videos, enhancing university marketing efforts
Coordinated large-scale events, improving student engagement
Marketing and Communications Specialist
Freelance
September 2023 - Present / Remote
Developed SEO-driven content strategies for diverse clients
Created customized marketing plans to enhance online visibility
Produced engaging copy for websites, blogs, and social media
Optimized content for search engines, improving client rankings
Managed grant applications, ensuring compelling narratives
Marketing and Public Relations Specialist
ReelData AI
February 2022 - September 2023 / Halifax, NS
Led content creation for digital platforms in the blue tech sector
Authored thought leadership articles on innovation and sustainability
Executed SEO-optimized ad campaigns, boosting online presence
Managed high-profile marketing projects, including video production
Represented the company at international tech conferences
Caitlyn Parsons | Digital Content Strategist & Marketing Specialist
With an MSc in Digital Media and Communications and diverse experience in tech and education, I deliver impactful content strategies and marketing solutions.
Let’s talk
Download CV
My experiences
Education
Marketing and Communications Specialist
Freelance
September 2023 - Present / Remote
Developed SEO-driven content strategies for diverse clients
Created customized marketing plans to enhance online visibility
Produced engaging copy for websites, blogs, and social media
Optimized content for search engines, improving client rankings
Managed grant applications, ensuring compelling narratives
Marketing and Public Relations Specialist
ReelData AI
February 2022 - September 2023 / Halifax, NS
Led content creation for digital platforms in the blue tech sector
Authored thought leadership articles on innovation and sustainability
Executed SEO-optimized ad campaigns, boosting online presence
Managed high-profile marketing projects, including video production
Represented the company at international tech conferences
Special Project Coordinator
Mount Saint Vincent University
May 2021 - December 2021 / Halifax, NS
Managed digital content creation for student retention programs
Designed and implemented SharePoint webpages for university events
Produced promotional videos, enhancing university marketing efforts
Coordinated large-scale events, improving student engagement
MSc in Digital Media and Communications
University of Stirling, Scotland
Bachelor of Public Relations
Mount Saint Vincent University, Halifax
BA in English and History
University of King's College, Halifax